Influencer & creator partnerships
- Influencer partnerships with creators whose audiences matched the app.
Built, grown with creators, and acquired.
We built Intentional, grew it with creators, UGC and founder-led content, and tested every step of how new users signed up. That work led to its acquisition.
- Client
- Intentional
- Industry
- Consumer app
Results.
- 1.2Morganic views from creator and founder contentplatform analytics, launch to sale.
- 38ksign-upsproduct analytics, launch to sale.
- 2.4xsign-up conversion after intake testsvisit-to-sign-up rate, first test vs final version.
- Acquiredthe work led to an acquisitionsale terms are confidential.
What changed.
Where they started
Launch day: no followers, no reviews, no paid acquisition.
Where it landed
A steady flow of sign-ups from creator and founder content, a sign-up flow tuned by testing, and an acquisition.
The client
A consumer app, from launch to acquisition.
The challenge
A new app with no audience and no ad budget to burn, in a category where attention is expensive.
What we did.
UGC & short-form video
- UGC videos made for TikTok, Reels and Shorts, with hook and format tests.
Content & social media
- Founder-led content that turned building the app into the story.
Go-to-market strategy
- A long run of tests across the sign-up and onboarding flow to see what turned interest into active users.
Timeline.
- LaunchPositioning, first creators and founder-led content.
- GrowthUGC at volume and constant tests on the sign-up flow.
- ExitIntentional is acquired.
More work.
- TerraVista DentistryDental practice
Second or third on Google, and showing up in AI answers, in a crowded dental market.
#2–3on Google for 17 of 20 tracked searches - Country Ridge CottageWedding venue
Every inquiry answered in under two minutes, and the tour booked while the couple is still excited.
<2 minto answer a new inquiry - Venue software startupSoftware for wedding and event venues
A paying customer in week one, and page one in month one.
1 weekto the first paying customer after SEO and GEO went live
Tell us what you want more of.
Customers, time, or both. Pick what you want, tell us who you are, and one of the partners gets back to you with honest next steps.
Or write to shmventuresllc@gmail.com
Got it.
One of the partners will reply with honest next steps.
Sorry in advance for all the business.