SEO
- Pages built around the searches its customers make.
A paying customer in week one, and page one in month one.
We launched SEO, AI search visibility, cold email and content for a new venue software company at the same time. The first paying customer came within a week of SEO and GEO going live, cold email got its first positive reply the same week, and most target searches reached Google’s first page within a month.
- Client
- Venue software startup
- Industry
- Software for wedding and event venues
Results.
- 1 weekto the first paying customer after SEO and GEO went livefrom the launch of SEO and GEO work to the first paid customer.
- 14 of 20target searches on Google’s first page within a monthtracked target queries, Google Search Console, end of month one.
- 6 of 10buyer questions where ChatGPT recommends themmonthly checks of a fixed set of buyer questions.
- 6.8%positive reply rate on cold emailpositive replies divided by delivered emails, first 8 weeks; the first came in week one.
- 27demos booked from cold emailcalendar bookings, first 8 weeks.
- 410kreel viewsInstagram and TikTok analytics, first 3 months.
What changed.
Where they started
Launch day: invisible for the searches that mattered and no outreach running.
Where it landed
Page one for most target searches, recommended by AI assistants, demos booked from cold email and a steady content calendar.
The client
A software company that automates the back office for wedding and event venues and vendors.
The challenge
Launching from zero: no rankings, no audience and no pipeline.
What we did.
GEO & AI search visibility
- Clear, consistent product facts and answer-first content, so AI assistants recommend it.
Cold email & outbound
- Targeted cold email campaigns from launch week.
Content & social media
- Reels and a content calendar that keep it posting consistently.
Timeline.
- Week 1SEO, GEO and cold email go live; first positive reply and first paying customer.
- Month 1Most target searches reach Google’s first page.
- Months 2–3Demos from cold email, AI assistant recommendations and reels keep compounding.
More work.
- TerraVista DentistryDental practice
Second or third on Google, and showing up in AI answers, in a crowded dental market.
#2–3on Google for 17 of 20 tracked searches - IntentionalConsumer app
Built, grown with creators, and acquired.
1.2Morganic views from creator and founder content - Country Ridge CottageWedding venue
Every inquiry answered in under two minutes, and the tour booked while the couple is still excited.
<2 minto answer a new inquiry
Tell us what you want more of.
Customers, time, or both. Pick what you want, tell us who you are, and one of the partners gets back to you with honest next steps.
Or write to shmventuresllc@gmail.com
Got it.
One of the partners will reply with honest next steps.
Sorry in advance for all the business.