SEO
- Treatment and location pages rebuilt around what patients actually search.
- Technical fixes across speed, indexing and structured data.
Second or third on Google, and showing up in AI answers, in a crowded dental market.
A growing practice competing with dozens of offices nearby. We made it the practice search engines and AI assistants recommend, then built the system that turns that attention into booked appointments, in English and Spanish.
- Client
- TerraVista Dentistry
- Industry
- Dental practice
Results.
- #2–3on Google for 17 of 20 tracked searchestracked keyword set, position at the end of the engagement vs the start, Google Search Console.
- 24%of website visits now come from AI assistantssessions referred by ChatGPT, Perplexity, Gemini and Copilot, last 30 days, GA4.
- +68%more new-patient inquiries90 days after launch vs the 90 days before, forms, calls and assistant bookings.
- 140appointments booked by the assistantfirst 90 days, booking system records, including after-hours.
What changed.
Where they started
Page two for most priority treatments, rarely cited by ChatGPT or Perplexity, and inquiries handled by phone during office hours only.
Where it landed
Second or third for most tracked searches, cited in AI answers, and a bilingual assistant booking appointments around the clock.
The client
Dental practice serving English- and Spanish-speaking patients in a competitive market.
The challenge
Bigger practices outranked them for the treatments they wanted most, AI assistants rarely mentioned them, and after-hours inquiries waited until the next morning.
What we did.
GEO & AI search visibility
- One consistent set of practice facts across the site and public profiles.
- Answer-first content for the questions patients ask AI assistants.
- Monthly checks of a fixed set of AI queries.
AI assistants & chat
- A bilingual (English and Spanish) website assistant that answers questions and books appointments on its own, designed with patient privacy and HIPAA in mind.
- Booking confirmations and team notifications by email.
Custom software & internal tools
- An internal platform that tracks search and AI visibility, site data and lead flow in one place.
Cold email & outbound
- Targeted cold email campaigns.
Timeline.
- Month 1Audit, tracking baseline and the first technical fixes.
- Month 2New treatment pages, profile clean-up and the assistant goes live.
- Month 3Rankings consolidate, AI citations tracked monthly, booking flow tuned.
More work.
- IntentionalConsumer app
Built, grown with creators, and acquired.
1.2Morganic views from creator and founder content - Country Ridge CottageWedding venue
Every inquiry answered in under two minutes, and the tour booked while the couple is still excited.
<2 minto answer a new inquiry - Venue software startupSoftware for wedding and event venues
A paying customer in week one, and page one in month one.
1 weekto the first paying customer after SEO and GEO went live
Tell us what you want more of.
Customers, time, or both. Pick what you want, tell us who you are, and one of the partners gets back to you with honest next steps.
Or write to shmventuresllc@gmail.com
Got it.
One of the partners will reply with honest next steps.
Sorry in advance for all the business.